How can make use of Twitter to grow business

It is crucial to establish your brand's and your business's profile on Twitter. First impressions matter and your profile has the chance to create a lasting, positive impression. Every aspect of your profile should reflect your brand's mission and values, and convince anyone who is interested to follow your brand.

We'll first break down the four essential elements of Twitter profile, and provide guidelines and tips for each one. We'll then walk you through the process of converting to a professional account.

 

Illustration of how to make the Twitter business profile

1. Your profile picture and header pictures

Select a profile picture that clearly represents your brand and is able to fit within a compact circular area usually your logo. It's not only on your profile, it's also the image you use with each Tweet you share. The recommended dimensions are 400x400 pixels.

Your header image should be a constantly changing billboard that highlights what's new. It could be a forthcoming campaign or launch or a new photography shoot that reflects the current style of your business. Make sure to update it every quarter to ensure that it is exciting and fresh. The recommended dimensions are 1500x500 pixels.

Be sure that both images are clear and high-quality and provide visual uniformity. Upload images with JPG, GIF, or PNG formats.

2. Your display name and your account @name

Your username is the name that follows your username. "@". It's your own unique name, is included within your URL for your personal profile and is connected to all the things your activities on Twitter. It can be as long as 15 characters and is specifically associated with the title of your company.

Your display name is displayed above your @name . It can be altered at any time. It is recommended to make this the title of your business or brand. It may be as much as 50 characters.

3. Your bio

Find your most-used elevator pitch in this. In these 160 words you'll be introducing your self to people around the globe. Inform people about what you're all about and what you can contribute to the table, and the reasons why they should follow your lead.

• Add a direct hyperlink to your site. Include a link to the page you would like people to see right now. It may not be your home page -think about the "About" page or the website that you have created for your latest campaign. Make sure you have a unique link in order to track your visitors to your website from Twitter.

• Include your address, even if you're only online. You can also add your headquarters and/or your founding city and the locations that you deliver to. This will help you reach out the local supporters.

• If you operate a brick and mortar shop, make sure you list your hours of operation.

4. Your Tweet that you have pinged

This is what you want your fans to pay attention to the most important recent news, the most up-to-date information. It's okay if you've got the same message for several months (e.g. when you're raising funds for a period of six months and you're raising money over a six-month period, the same Tweet can be used) But you should keep track of your progress every month and determine whether you've got something more important to draw attention to. It could be:

• Your ongoing sales or promotions. Begin promoting it and teasing it several days ahead to create excitement.

• Your latest product launch. Reinforce the enthusiasm as you keep the excitement up.

• An organization or cause you're helping. Display your company's latest humanitarian efforts and demonstrate how you contribute to the community.

For a tweet to be pinned to your profile, simply click on the down arrow in the top-right corner and then select "Pin to your profile".

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